Swatch Watches. The complete Swatch Watch collection.
Swatch is a brand name for a line of wrist watches from the Swatch Watch Group. Swatch was conceived in 1982 and it was introduced to the market in Switzerland in March 1983.

Founded by Nicolas.G Hayek, Swatch Watches were originally intended to re-capture entry level market share lost by Swiss manufacturers during the aggressive growth of Japanese companies such as Seiko in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity. The launch of the new Swatch watches brand in 1983 was marked by bold new styling and design. The Swatch quartz watch was redesigned for Swatches manufacturing efficiency. This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the Swatch watch cases as well as a new ultra-sonic welding process and the assembly technology.Swatches directors understood that it was not enough to offer a good watch. The watches needed to be attractive, cheeky and good fun, daring in design and aggressively priced, with high quality and innovative flair. The Swatch watches were high-tech and came in a variety of fashion and art designs.